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Channel: the ramblings of a marketer » New markets
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Statistics about mobile phones usage in Australia

This is a simply stunning infographic from mobilicity.com.au about Australian mobile phones usage statistics in Australia. Filed under: Android, Apple, Marketing, Mobile, Mobile banking, New markets,...

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5 great infographics about digital issues

More and more infographics are becoming the norm to explain complex issues in fun and design rich ways. Today I present you with 5 great infographics that have recently been produced. How content farms...

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The very definition of teamwork

This children in this video demonstrate the very definition of teamwork – business can learn a lot from it. Individual responsibility, coupled with attention to detail and everyone working to a deliver...

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Making Social Media exclusive – the next evolutionary digital step

A few weeks ago, I wrote a piece “not so social media” and within it I posed questions about how a business manages the balance on social media (Twitter, Facebook etc) between loyal customers,...

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As easy as Yi, Er, San

One part of marketing and communications that I’ve observed companies the world over doing poorly is translating their websites into multiple languages. Western companies in English based societies,...

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Wrapped up in our own bubbles – part 1

There are several big picture issues floating around on the internet at the moment all of them revolving around filters, personalisation, social conversations, social media, anonymity and privacy vs...

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Wrapped up in our own bubbles – part 2

 This post is the second of a two-part discussion about filters, personalisation, social conversations, social media, anonymity and privacy vs conversations specifically tied to your real life and the...

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Tablets in 2016.

  Juniper Research has released an interesting report predicting the sales and shipments of tablets – including iPad and newcomers like XOOM, KindleFire, and the seemingly stalled Samsung tablet...

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Mobile Internet Usage Grows 36% Year on Year.

According to the latest research from Statista, mobile phones now account for 17% of total global web usage – excluding tablets. Perhaps even more importantly than the raw number though, is the growth...

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Is it worth it?

It’s a question we all ask ourselves multiple times per day – even if it’s just unconsciously – ‘is it worth it?’ If your customers are thinking for too long about whether you’re worth their time,...

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